Video Marketing

Technology

Marketing

Small Business

  • Improve your marketing with qualitative data analysis

    Improve your marketing with qualitative data analysis There is no argument that the main objective of your marketing communications is to connect with your target audiences. Your marketing must speak to consumers on a personal level. It is a big ask of one team, creative or […]

  • How to get the most out of influencer marketing

    How to get the most out of influencer marketing Influencer marketing is the hottest new trend when it comes to organically reaching new audiences. But knowing how to do it right is crucial - or else you'll end up wondering with tons of money spent, but no new customers gained. Here […]

  • Four ways to improve your brand equity

    Four ways to improve your brand equity How much is your brand worth? Donald Trump values his personal brand at more than $3billion. But while most business leaders aren't knee-deep in political controversy, the fragility of brand equity is something that all entrepreneurs need to be […]

  • Not using SMS marketing? Why not?

    Not using SMS marketing? Why not? While the major online communication channels remain popular, there’s one that continues to spectacularly outperform every other when it comes to driving retail traffic with immediate engagement. That is, sending a mobile text message via SMS. […]

  • Why call it Donut, when it is full of advice, not jam?

    Why call it Donut, when it is full of advice, not jam? I’m told that Egg was never intended to be the name for the UK's first online bank. Way back in 1998, the market research team at Prudential included Egg in the list of potential names for fun, just to make up the numbers. […]

  • Come on you Twits! Get on your Facebook and let's blog our way out of the recession

    Come on you Twits! Get on your Facebook and let's blog our way out of the recession In a downturn, it isn’t just small businesses that look to make their pennies stretch further or spend more time investing time resources into ‘free’ marketing opportunities but they […]

  • What Can We Learn From The Spammers?

    What Can We Learn From The Spammers? We have all had it haven’t we? We open our personal email inbox only to find our account has been targeted by some unscrupulous spammer to promote all manner of products and services from 'cheap viagra' to ‘red hot webcam […]

  • Drink, drugs and copywriting

    Drink, drugs and copywriting Guest post by Tom Albrighton The other day, a client facing a big marketing setback confided to me that he was going to go home, have a glass of wine and try to think it through. I nodded sympathetically. Many’s the time I’ve combined work with […]

  • Something rather nifty for your website or blog ...

    Something rather nifty for your website or blog ... This comes under the heading of really useful. Also under the headings of kind of cool, and different from your competitors. How often have you gone to call someone in another time zone and, after getting their phone number from their […]

  • Viral video offers great exposure

    Viral video offers great exposure Call me a proud New Zealander, but this would have to be one of the most clever, well executed online campaigns I've ever seen.  Very simple, very effective and utterly viral.  In an effort to reinforce that Air New Zealand doesn't hide any […]