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  • Improve your marketing with qualitative data analysis

    Improve your marketing with qualitative data analysis There is no argument that the main objective of your marketing communications is to connect with your target audiences. Your marketing must speak to consumers on a personal level. It is a big ask of one team, creative or […]

  • How to get the most out of influencer marketing

    How to get the most out of influencer marketing Influencer marketing is the hottest new trend when it comes to organically reaching new audiences. But knowing how to do it right is crucial - or else you'll end up wondering with tons of money spent, but no new customers gained. Here […]

  • Four ways to improve your brand equity

    Four ways to improve your brand equity How much is your brand worth? Donald Trump values his personal brand at more than $3billion. But while most business leaders aren't knee-deep in political controversy, the fragility of brand equity is something that all entrepreneurs need to be […]

  • Not using SMS marketing? Why not?

    Not using SMS marketing? Why not? While the major online communication channels remain popular, there’s one that continues to spectacularly outperform every other when it comes to driving retail traffic with immediate engagement. That is, sending a mobile text message via SMS. […]

  • Why call it Donut, when it is full of advice, not jam?

    Why call it Donut, when it is full of advice, not jam? I’m told that Egg was never intended to be the name for the UK's first online bank. Way back in 1998, the market research team at Prudential included Egg in the list of potential names for fun, just to make up the numbers. […]

  • What not to do in business

    What not to do in business I’ve just finished an extensive tour of some of my company’s most successful online retailers. One common theme has been that they aim to provide excellent customer service. But I’ve droned on about that many times before, so I’ll not […]

  • Let your logo speak a thousand words

    Let your logo speak a thousand words ‘A picture is worth a thousand words’  is a saying that we have all heard many times before. It is an old Chinese proverb which means that a single image can be far more influential and expressive if crafted and designed properly […]

  • Nice to connect with you, now BUY FROM ME!

    Nice to connect with you, now BUY FROM ME! There’s been a lot of discussion about “business networking” versus “personal networking” in social media for quite some time. This is something that a lot of people feel strongly about - particularly where a […]

  • Attracting the best recruits

    Attracting the best recruits Last week I was helping a friend's daughter with her application for a graduate internship in a prestigious organisation. In a discreet corner of the form, I read the ominous message: 'Last year we received 3,000 applications for a similar position.' This […]

  • Sell the sizzle, not the sausage

    Sell the sizzle, not the sausage Marketing copy should not be about features, but benefits: the good things that will happen when someone uses a product or service. This is sometimes summed up as ‘sell the sizzle, not the sausage’. Imagine a customer seeing your marketing […]