Video Marketing

Technology

Marketing

Small Business

  • Improve your marketing with qualitative data analysis

    Improve your marketing with qualitative data analysis There is no argument that the main objective of your marketing communications is to connect with your target audiences. Your marketing must speak to consumers on a personal level. It is a big ask of one team, creative or […]

  • How to get the most out of influencer marketing

    How to get the most out of influencer marketing Influencer marketing is the hottest new trend when it comes to organically reaching new audiences. But knowing how to do it right is crucial - or else you'll end up wondering with tons of money spent, but no new customers gained. Here […]

  • Four ways to improve your brand equity

    Four ways to improve your brand equity How much is your brand worth? Donald Trump values his personal brand at more than $3billion. But while most business leaders aren't knee-deep in political controversy, the fragility of brand equity is something that all entrepreneurs need to be […]

  • Not using SMS marketing? Why not?

    Not using SMS marketing? Why not? While the major online communication channels remain popular, there’s one that continues to spectacularly outperform every other when it comes to driving retail traffic with immediate engagement. That is, sending a mobile text message via SMS. […]

  • The importance of thanking your staff

    The importance of thanking your staff How often do you hear the words "thank you" at work? If you have to pause to think, then you are not alone. Many people receive a warm welcome to a new role but what about those who have shown dedication and committed more than just a little time […]

  • Balance business and family responsibilities

    Balance business and family responsibilities Running your own business can be extremely demanding. It is even more challenging when you have family responsibilities to meet, such as bringing up children, caring for a child with disabilities or looking after elderly parents or […]

  • Is your business ready for the EU's General Data Protection Regulation?

    Is your business ready for the EU's General Data Protection Regulation? Are you prepared for the introduction of EU General Data Protection Regulation (GDPR)? The UK may have voted to leave the EU but that doesn't mean you can ignore the GDPR. It will affect all UK businesses whether […]

  • How to find the perfect premises for your start-up

    How to find the perfect premises for your start-up One of the most crucial decisions you will make when you first set up your business is choosing the right premises. You need to ensure that your business begins on a solid footing, so you can grow organically without any unnecessary […]

  • A complete guide to criminal record checks

    A complete guide to criminal record checks DBS stands for the Disclosure and Barring Service; it was formed from the merger of the CRB (Criminal Records Bureau) and ISA (Independent Safeguarding Authority) on 1st December 2012, as a result of changes made to the Protection of Freedoms […]

  • Why call it Donut, when it is full of advice, not jam?

    Why call it Donut, when it is full of advice, not jam? I’m told that Egg was never intended to be the name for the UK's first online bank. Way back in 1998, the market research team at Prudential included Egg in the list of potential names for fun, just to make up the numbers. […]